About

Specialist commerce studio in Bath, UK. Direct relationships, senior-level attention, platforms that actually perform.

We are a specialist commerce studio based in Bath, UK. We don't operate like a traditional agency — there are no account managers, no layers of project management, no handoffs between teams. Our clients work directly with the people who architect, build, and optimise their platform.

We founded Agora Studio because we saw too many ecommerce businesses paying agency rates for junior developers hidden behind project managers. We believe the people doing the work should be the people in the room. That direct relationship produces better decisions, faster delivery, and platforms that actually perform.

Our focus is narrow by design. We work exclusively with Shopify, we specialise in product data automation, and we maintain a deliberately small client roster. This means every engagement gets senior-level attention from day one — not just during the sales pitch.

Specialisms
  • Shopify & Shopify Plus development
  • Product data pipeline engineering
  • AI content generation & automation
  • Platform migration & rescue
  • Multi-market international commerce
  • Google Workspace automation
  • Enterprise image processing
  • Managed commerce operations
Values

Ownership over dependency. Every line of code, every system, every asset belongs to you. We don't build proprietary lock-in.

Transparency over ambiguity. Fixed scope, fixed price, defined deliverables. We tell you what it costs before we start.

Speed over ceremony. Working prototypes in days, not decks in weeks. We validate solutions early so investment follows proven results.

Directness over diplomacy. If something won't work, we'll tell you. If there's a better approach, we'll recommend it. No politics.

The way we work

We operate on a flexible retainer and project basis. No minimum contracts, no rolling commitments you can't exit. Every engagement starts with a scoping conversation — we define the deliverables, agree a fixed price, and get to work.

We communicate directly via email, Slack, or phone. There's no ticketing system, no support queue, no 48-hour SLA. When you message us, the person who responds is the person building your platform.

Who you're working with

When you hire Agora Studio, you're working with the team that delivers. Jason leads all technical architecture, development, and automation engineering. Vaughn handles commercial strategy, brand positioning, and marketing execution. Ali runs paid acquisition and attribution across Google and Meta — making sure every pound of ad spend is accountable and optimised.

The core platform and marketing work stays with us. You'll never be handed off to someone you haven't met.

Our team

Jason Pannell
Jason Pannell
Technical Director

Jason leads all technical delivery — from Shopify architecture and custom theme development to complex data pipeline engineering and API integrations. He has migrated thousands of products across platforms, built embedded Shopify applications, and designed automation systems that eliminate entire manual workflows for commerce operations teams.

Shopify PartnerLiquidNode.jsReactApps ScriptOpenAICloudinaryGraphQL
Vaughn Meyer
Vaughn Meyer
Marketing & Strategy Partner

Vaughn brings commercial strategy and marketing expertise to every engagement. With experience spanning global agencies and high-growth startup environments, he delivers brand positioning, email marketing architecture, paid media strategy, and conversion optimisation that transforms technical builds into revenue-generating platforms.

Brand strategyEmail marketingPaid mediaCROGrowth strategyKlaviyo
Ali John
Ali John
Paid Acquisition & Attribution

Ali leads paid acquisition across Google and Meta, managing ad spend for international fashion brands with campaigns built around acquisition cost and lifetime value. He co-developed the Longshot attribution system with Jason to solve delayed conversion tracking across Meta CAPI — ensuring every pound of spend is accountable and feeding the right data back to the platforms.

Google AdsMeta AdsAttribution modellingCAPI integrationPaid searchPaid socialAnalytics
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Jason and the team transformed our entire product operations. What used to take us days of manual work now runs automatically — the pipeline processes thousands of SKUs without us touching a spreadsheet.

Mat Saunders
NECES Australia

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