This is the working plan for PriceUp over the next 3–5 years: what we're building, how we grow it, what your 20% is worth earning, and the pace we've deliberately chosen. Everything here is on the table for discussion before we put it in a shareholders' agreement.
PriceUp is live, production-ready, and costs almost nothing to run — margins sit around 97%. That means it doesn't need a launch spike, a content machine, or paid ads to survive. It needs a steady trickle of tradespeople who see it, try it, and show it to the next trade on site.
The product has its own growth loop built in: every quote sent via WhatsApp puts PriceUp in front of a customer and every trade that customer talks to. Our job is to seed that loop, not to out-shout the big brands. Voice-first is our wedge — the incumbents treat it as a feature; we make it the whole pitch.
| Checkpoint | Subscribers | MRR | What it proves |
|---|---|---|---|
| Month 6 | ~30–40 | ~£1K | People pay and stay |
| Month 12 | ~80 | ~£2K | The share loop compounds |
| Month 24 | ~160 | ~£4K | Halfway — business is self-sustaining |
| Month 36–48 | ~400 | ~£10K | Decision window: hold the income or sell |
| Company target | £400–500K valuation | at a standard 3–4× ARR multiple |
| Tranche | Equity | Unlocked when |
|---|---|---|
| 1 — Launch | 5% | Launch content library delivered + app live on the App Store |
| 2 — Proof | 5% | £1,000 MRR sustained for a full month |
| 3 — Traction | 5% | £3,000 MRR sustained for a full month |
| 4 — Scale | 5% | £7,500 MRR sustained for a full month |
| Full stake | 20% | At a £500K exit, 20% = £100,000 |
| Area | Owner | Covers |
|---|---|---|
| Product & tech | Jason | App, infrastructure, billing, App Store, support systems |
| Content & brand | George | Filming, edits, TikTok/socials, on-camera direction |
| Face of it | Jason on camera | Trade conversations, demos — George shoots and shapes |
| Strategy & accounts | Advisory | Kept light — monthly sense-check, books done properly |